Harley-Davidson Builds Riders at X Games Minneapolis 2019

EV Lovin’

Following the recently road tested LiveWire™ motorcycle, Harley-Davidson debuted an all-new broadcast spot at X Games Minneapolis showcasing the excitement and performance of the first production electric Harley-Davidson. In addition, Harley-Davidson showcased the bright future of EV and EV riders at X Games.

This capability was on full display at X Games Minneapolis as 20 riders aged 5-7 years old competed aboard IRONe16 bikes in front of the roaring crowds.

We know that the Harley-Davidson LiveWire is the first in a broad portfolio of EV two-wheelers to come to lead the electrification of motorcycling. Following the debut of two lightweight electric concepts at Winter X Games Aspen 2019, Harley-Davidson similarly gauged consumer response to an exciting middleweight concept at X Games Minneapolis 2019. With a broad audience of young, adrenaline enthusiasts, Harley-Davidson was able to gather feedback for an evocative, motorsports-derived middleweight concept through an immersive VR 3-D experience.
Now in its third year at the X Games, Harley-Davidson Hooligan Racing reaches a watershed moment as 2019 is its first year as an officially medaled X Games event and was broadcast live on ABC.

Of those 120 riders, 48 made their way to Minneapolis for their chance at Gold.

Harley-Davidson Hooligan Racing provides an opportunity for amateur riders to compete in Flat Track. Participation in the sport is easily attainable for just about every motorcycle enthusiast, encourages participation over competition, and gives even novice racers the chance to experience the thrill of Flat Track racing.